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HEV Protection & SPF - yes please!

GOODBYE Digital Damage!



Are your clients under the impression that they only have to protect their skin from the sun? As beauty professionals, it is our duty to our clients to inform them of ALL dangers to their skin, and offer them solutions to these frightening issues. Luckily, COOLA has you covered!


With the times we are currently living in, screen time has skyrocketed for most of us with working from home, Netflix binging and endless scrolling (no judgement here). We know that blue light and its effects on skin health can be a confusing topic as it’s a relatively new concept to us all, especially our clients. So we want to give our partners the 411 on blue light, why its important to offer this type of skin protection to their clients, and the must-have protection products that you NEED to get for your beauty business!


COOLA’S PROPRIETARY FULL SPECTRUM 360˚ COMPLEX IS SCIENTIFICALLY PROVEN TO GO BEYOND UVA AND UVB TO HELP MITIGATE THE EFFECTS OF BLUE LIGHT, INFRARED AND POLLUTION.

It features a proprietary blend of antioxidants and specially harvested plant- cell cultures – all at their active levels – to help mitigate the effects of environmental and digital exposure.


WHAT IS BLUE LIGHT?


Blue light (also known as high energy visible light, or HEV) is the strong light that emits from the screens on cell phones, computers, tablets, and TVs, as well as from fluorescent and LED lighting. The sun also emits blue light, so you’re exposed to it when you’re outside, too. Yep, it’s everywhere. Research indicates that blue light can reach deeper into our skin than UVA and UVB rays, and it’s causing trouble all along the way.




STUDIES HAVE SHOWN THE FOLLOWING EFFECTS ATTRIBUTED TO BLUE LIGHT EXPOSURE:


  • INCREASE IN OXIDATIVE STRESS AND FREE RADICAL PRODUCTION IN THE DEEPER LAYERS OF THE SKIN (1, 2, 3)

  • HYPERPIGMENTATION, SIMILAR TO THE EFFECT OF UVA (1)

  • DECREASE IN THE PROTEINS THAT SUPPORT SKIN ELASTICITY (4)

  • SKIN CELL INFLAMMATION (5)

  • DEGRADATION OF THE SKIN BARRIER (5)



COOLA'S SCIENTIFICALLY PROVEN RESULTS


COOLA's proprietary Full Spectrum 360˚ complex is scientifically proven to go beyond UVA and UVB to help mitigate the effects of digital and environmental skin aggressors.


Before Blue Light Exposure

Fibrillin-1 fibers (highlighted in yellow) are critical to supporting skin elasticity.

Fibrillin-1 fibers were stained using immunofluorescent staining in third-party conducted ex-vivo tests on human skin.

After - Without Full Spectrum 360˚ Complex

Blue light exposure visibly impacted fiber structure, damaging the shape and reducing the length (-36%). Skin was exposed to Blue-LED 415 nm (5 mW/cm2 for 18 min) once a day, 24 hours apart. Results were measured after 72 hours.

After - With Full Spectrum 360˚ Complex

Applying COOLA Full Spectrum 360˚ products before exposure prevents up to 86% of the damage to fibrillin-1 fibers, maintaining healthy shape and length (+48% improvement vs. untreated). Skin was exposed in the same manner as untreated, but with application of COOLA Full Spectrum 360˚ complex beforehand. COOLA Full Spectrum 360˚ complex was applied 2x/day in each 24 hour period.



MORE ON COOLAS FULL SPECTRUM 360˚ TECHNOLOGY


COOLAS Full Spectrum 360˚ technology is a proprietary blend of supercharged antioxidants and plant-derived actives – all at active levels – that are shown to help mitigate the skin damage from exposure to blue light, infrared and pollution.

 

Now that you know all about Blue Light and COOLAs Full Spectrum 360˚ Complex, you can discover the must-have protection products your clients will absolutely adore!


COOLA DAILY SKIN PROTECTION


Full Spectrum 360°

Refreshing Water Mist

Organic Face Sunscreen SPF 18


Give your clients the power to mist away and reset their day with the breakthrough Refreshing Water Mist skin protection. Starring the plant-derived Full Spectrum 360° Complex to help mitigate the effects of today's modern skin aggressors. This weightless water mist features a blend of antioxidants and Indian Jasmine plant stem cells, helping to keep your clients hydrated, refreshed, and protected no matter where their day takes or doesn’t take them!

  • 70%+ certified organic ingredients

  • Broad-spectrum SPF 18 to refresh to your base sun protection throughout the day

  • Alcohol-free

  • Plant-derived Full Spectrum 360° complex helps mitigate the effects of HEV blue light, IR, and pollution

  • Hydrating and refreshing

  • Organic coconut and aloe water

  • Antioxidant rich

  • Vegan / Non-GMO / Cruelty-Free / Gluten-Free / Paraben-Free / Reef-Friendly

 


Full Spectrum 360°

Mineral Sun Silk Crème

Organic Face SPF 30


This airy, antioxidant-right formula protects from the damaging effects of the sun AND digital and environmental exposure. Featuring plant stem cells and niacinamide to help promote radiant, youthful skin, and fight free radical damage!



  • 70%+ certified organic ingredients

  • Broad Spectrum UVA/UVB mineral protection

  • Plant-derived Full Spectrum 360° complex helps mitigate the effects of blue light, HEV light, IR, and pollution

  • Silky smooth finish layers perfectly under makeup

  • Oil-Free & Fragrance-Free

  • Dermatologist tested

  • Non-comedogenic

  • Non-Nano Zinc Oxide protection

  • Vegan / Non-GMO / Cruelty-Free / Gluten-Free / Paraben-Free / Reef-Friendly

 


Full Spectrum 360°

Sun Silk Drops

Organic Face SPF 30



COOLAs organic sun silk drops have revolutionized complexion protection. Formulated with the plant-derived Full Spectrum 360° technology, these lightweight drops do it all—provide broad spectrum UVA/UVB protection and help mitigate the effects of HEV light (aka blue light), IR, and pollution. This reef-friendly, nourishing formula can be used solo or blended with your clients favorite moisturizer or foundation.




  • 70%+ certified organic ingredients

  • Broad spectrum SPF 30 protection

  • Plant-derived Full Spectrum 360° complex helps mitigate the effects of HEV blue light, IR, and pollution

  • Lightweight, sheer and breathable formula

  • Nourishes with Hyaluronic Acid

  • Dermatologist tested

  • Non-comedogenic

  • Vegan / Non-GMO / Cruelty-Free / Gluten-Free / Paraben-Free / Reef-Friendly

 

As our COOLA partner, we are offering exclusive insider sneak peeks at some of what is launching this Spring, like our recently launched Daily Protection additions. Stay tuned for upcoming dates on our ZOOM launch party, with full education on all our new product additions and a refresher on our famous existing products!


You don't want to miss it!


This is going to be COOLA's BIGGEST YEAR in Canada as we provide skin care solutions not just for the sun, but organic & natural beauty products that people love to wear everyday.


We look forward to growing your eco-friendly skin care business in 2022!



 

1. Nakashima Y, Ohta S, Wolf AM. Blue light-induced oxidative stress in live skin. Free Radic Biol Med. 2017 Jul;108:300-310. doi: 10.1016/j.freeradbiomed.2017.03.010. Epub 2017 Mar 15.

2. Godley BF, Shamsi FA, Liang FQ, Jarrett SG, Davies S, Boulton M. Blue light induces mitochondrial DNA damage and free radical production in epithelial cells. J Biol Chem. 2005 Jun 3;280(22):21061-6. Epub 2005 Mar 29.

3. Staffan Vandersee, Marc Beyer, Juergen Lademann, and Maxim E. Darvin, “Blue-Violet Light Irradiation Dose Dependently Decreases Carotenoids in Human Skin, Which Indicates the Generation of Free Radicals,” Oxidative Medicine and Cellular Longevity, vol. 2015, Article ID 579675, 7 pages, 2015.

4. Third-party conducted ex-vivo tests on fibrillin-1 expression in human skin using COOLA Full Spectrum 360 complex. See “COOLA’s Scientifically Proven Results” section.

5. Liebel F, Kaur S, Ruvolo E, Kollias N, Southall MD. Irradiation of skin with visible light induces reactive oxygen species and matrix-degrading enzymes. J Invest Dermatol. 2012 Jul;132(7):1901-7. doi: 10.1038/jid.2011.476. Epub 2012 Feb 9.

6. Third-party conducted ex-vivo tests on claudin-1 expression in human skin using COOLA Full Spectrum 360 complex.

7. Supplier-conducted in-vitro tests on abasic sites (DNA lesions) of keratinocyte mitochondria at active level (0.5%) of one of the key ingredients in COOLA Full Spectrum 360 complex.

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